About Step By Stage Interiors

Premier Home Staging Company, Servicing All of Polk County, Hillsborough & Central Florida.

+ 40 Years of Combined Design Experience

We Have An Expansive Inventory & The Knowledge, Skills, And Materials To Prepare Your Home For Sale. Staging Has Proven To Help Sellers Sell Their Homes Faster And Capitalize On Profit By Increasing The Marketability Of Their Homes.

Our Vision

Striving to provide world class service to increase the visibility, footprint and benefits of staging nationally.

Our Mission

Working with Homeowners & Real Estate Professionals to maximize the aesthetics and value of a property.


2,000+ homes sold & an average staged-to-sale rate of 9 days. We are committed to getting you one step closer to sold.

Our Team stories

Working To Professionally Prepare Your Homes For Sale, So That It Will Appeal To The Most Amount Of Buyers And Generate The Highest Price In The Least Amount Of Time On Market.

Anne Furlow

Owner, Stager & Designer

Anne Furlow has always had an eye for design ever since she was young. She followed her passion by attending the International Academy of Design and Technology (IADT) in Tampa, FL, studying Interior Design. She has over 10 years’ experience working for several home builders and remodelers and has been staging since 2009, starting her own business (Step by Stage Interiors) in 2011.

In 2010, Anne received the Accredited Staging Professional (ASP) certification. Anne is also a member of the Real Estate Staging Association (RESA) and holds her RESA PRO designation. She is a certified staging instructor through RESA in the state of Florida. Her accolades include Parade of Homes 2011, 2012, 2013, 2018, 2021; 1st and 2nd Place Remodels/Showcase homes, along with receiving the Best of Lakeland 2018, 2019, 2020 award for Interior Design by the Lakeland Awards Program!

Anne is an accomplished motivator, public speaker, and often a “go-to” person for local realtors in her area who need a competitive advantage that her professional staging business can offer. She has been recognized by RESA as one of the Top 100 Most Influential People in Real Estate Staging from 2018-2021.

She has locally mentored new home stagers to the industry, helping them with business plans, start-ups, guidance, and resources. She has also been part of the RESA (Real Estate Staging Association) Masterminds retreat/course, helping progress and develop the home staging industry across North America. Anne was recently elected to serve on the National Board of Directors of the Real Estate Staging Association, the nation's largest non for profit trade association for home stagers and designers.

Patrick Furlow

President Of Operations & Logistics

Patrick grew up in the small town of Poolesville, Maryland. He completed his degree at The Florida Institute of Technology, earning a B.S. in Business Administration. Patrick’s experience and background have been in leadership and management within the education field along with account management in the textile and facility services industry. After growing and developing successful business teams, he took the leap from the corporate lifestyle to join Step By Stage Interiors full time as President of Operations and Logistics. He has a knack for detail, organization and efficiency.


Stager & Designer

Lindsay resides in Clearwater Beach, Florida and has been a local resident her entire life! Growing up in the St. Pete/Clearwater vicinity, Lindsay takes pride in having her roots firmly planted in the area.

She earned a Bachelor's Degree in Interior Design in 2004, then spent a majority of her career in the residential interior design field, working for a Fortune 500 company. Lindsay and Anne met in 2005 while working for a well known Home Builder and quickly formed a strong bond over their shared career goals and love for all things design. Lindsay took a leap of faith in 2016, branching out on her own to start her career in the home staging industry.

Her knowledge and experience within the industry working with builders and their clients, real estate agents and construction professionals have helped her flourish. Lindsay enjoys cultivating relationships with local real estate agents while providing valued services for all of her homeowner clients. When not spending time in the field, Lindsay is extremely dedicated to her family and friends. She is a huge foodie, loves the beach and supporting local businesses within her community.


Stager & Designer

Ashley has always had love for design growing up. She was able to use this passion during her 17 years with Kirkland’s. The last 8 years with them Ashley spent traveling the US with the merchandising team where she assisted in creating, implementing and teaching visual merchandising. After leaving Kirkland’s she got her interior design degree with NYIAD. Growing up in south Hillsborough, across from the orange groves, Ashley likes to use natural elements in her design.

As a Mom of 2 kids and 2 pups she spends a lot of time outdoors. When not working she loves to travel with her family. You can find her sitting on the beach or enjoying the crisp mountain air. She enjoys cooking and trying new foods. As much as she loves the adventures with her family, she is excited about what she can bring to Step by Stage.


Stager & Designer

Heather is our newest addition to the Step by Stage Interiors team! Heather's role as a stager and designer helps the Step by Stage Interiors brand and experience remain unparalleled for our customers. Heather recently relocated from Ft. Wayne, Indiana to Lakeland, FL. Heather holds a bachelor's degree in interior design from Purdue University Ft. Wayne.

In addition to her passion for interior design and staging, Heather also enjoys being an entrepreneur. She runs a clothing brand called Golden Views. She enjoys designing clothing and using photoshop. She enjoys running, exercise, and strolling around the lakes here in the Lakeland community. At Step by Stage, Heather loves to create spaces that feel like home. She is excited to bring her creativity and positive attitude to the Step by Stage family!


Design assistant & marketer

Tori is a Florida native whose creative spirit finds comfort in the world of design. As a design assistant, Tori brings her natural creativity and passion for design to the team. As a marketer, Tori highlights the spectrum of services we offer and the excellence with which we serve our clients. Recently married and brimming with fresh enthusiasm, she's our newest team member, ready to infuse her love for design into every project she touches!

Outside her role in our team, she's a devoted reader, an avid walker, and passionate about working beside her husband as he is the youth director in their local church. Although her academic path led her to Human Development and Family Studies at Anderson University in SC, her heart was always captivated by design.

The Lakelander

Home Staging And Design Tips


Projects Staged


Years of Combined Experience


Square Feet Staged


Additional Income for Homeowners


What Is Home Staging?

Home staging is the process of preparing a home for sale by highlighting its best features and creating an environment that speaks to a buyer’s psychology.

What is the difference between staging & decorating?

Home staging is about making a home appealing to the widest range of buyers possible while decorating focuses on one person’s personal taste.

Does home staging really work?

Several studies show that home staging helps homes sell faster and for more money than non-staged homes. In the competitive housing market of today, home staging is one of the best marketing strategies at your disposal.

How do I know if I need home staging?

Every home can benefit from home staging to increase its appeal to buyers. Even the most beautifully decorated and organized homes. Empty homes benefit because staging helps buyers visualize how to set up their furniture and understand the size of each room better.

Can’t I just do some decluttering?

While decluttering is an important part of home staging, it is only one step in the process. There are a lot of other components that make home staging truly effective as a marketing tool, such as repairs, color, décor, and small details that create a sense of home and capture a buyer’s imagination.

Do I need to put my stuff in storage to stage my home?

Usually, home staging incorporates a homeowner’s existing furniture and décor. If there are any items that do need to be removed, we recommend storing them in a storage unit or at a friend or family member’s home until you’re ready to move.

Do I need to hire a professional?

Normally, professional home stagers often see things that others don’t and can give you a personalized evaluation of your home to give it the best chance at standing out from the competition.

How much does it cost?

Home Staging is an investment and should not be thought of as a cost because it provides a positive return when the home sells faster and for top dollar. While some investment is required we're adaptable to any budget and we offer a pay at closing solution for more payment flexibility.

How will home staging affect my selling price?

Most staged homes end up selling for the listing price or above. A staged home has a higher perceived value, so you can also list the home for what it’s truly worth. A non-staged home will look like it needs more work, which often leads to deductions for repairs and the like so buyers have room to make improvements.

How do I choose the right home stager?

To make sure you hire a professional home stager that will deliver an effective, personalized service, do your research ahead of time. Look at reviews and testimonials, view their portfolio, and interview them before making a final decision.

3064 Winter Lake Road,

Lakeland, FL 33803

Call: (863) 323-0633

Text: (321) 334-2171

This website is not affiliated with, endorsed by, or sponsored by Facebook, Google or any other similar company. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them